03 October 2018 0 views
ABOUT ASICS EUROPE B.V.
ASICS Europe BV is the European subsidiary of ASICS Corporation, a leading designer and manufacturer of running shoes as well as other athletic and lifestyle footwear, apparel and accessories.
ASICS was founded in 1949 by Kihachiro Onitsuka. The ASICS name is an acronym of the Latin phrase ‘Anima Sana in Corpore Sano’, which means ‘A Sound Mind in a Sound Body.’ The Japanese true performance brand is market leader in performance running footwear with flagship models such as GELKayano, GEL-Nimbus, GEL-Cumulus and GT Series, as well as various core performance sports, such as tennis.
ASICS is also known for its popular lifestyle sneakers. The ASICS Tiger and Onitsuka Tiger collection offer sneakers based on iconic shoes from the 80’s and 90’s.
ASICS has two European distribution centres – based in France and Germany – and has a long history of working with Zebra hardware at these sites.